The ancient Greeks word for it was “Kairos” – The “supreme moment” or “The right time”.
As you read this, you may be thinking that the moment has already passed you by, or at the very least is slipping through your fingers like grains of sand.
The influence of the internet, peer-to-peer and crowd sourcing can no longer be ignored and as the Holy Bible said – he’s got the whole world, in his hands.
In the 21st Century, traditional marketing and strategy methods need to be turned on their heads as today’s customers have vastly different expectations than they did 5 years ago let alone a decade or two ago.
Social media, mobile marketing and interactive marketing have changed the way in which consumers want to deal with companies and business in general.
Just as the telegraph, radio and TV effectively shrank distance, the digital revolution of the 21st century will continue to compress reaction time, forcing companies to step outside their long established comfort zones in order to attract new customers and ultimately retain existing clients.
Trait Media offers the technological, analytical and organisational skill and structure to be able to capitalise on this gargantuan shift in consumer trend.
Often, for many companies Trait Media deal with, they have previously spent a considerable amount of time and resources in the wrong areas and as a result, whilst proclaiming the benefits of leveraging digital channels; they have often made little, if any, return on their investments.
The digital revolution is taking place now, in real-time, irrevocably changing the way that company-customer relationships operate. Don’t be left in the dark, you need to break down the internal barriers and cultivate a new way of accelerating your company performance to life speed.